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Cetaphil Launches Travel-Friendly Pack

The skin care brand gets in on the convenience trend.

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By: Jamie Matusow

Editor-in-Chief

Recognizing the trend toward single-use, travel-friendly products – and after spotting a need in the market for a cleansing wipe that won’t irritate skin – Galderma Laboratories’ Cetaphil brand has launched Gentle Skin Cleansing Cloths.

The high quality cloths are infused with Cetaphil’s gentle, dermatologist-recommended cleanser They are packaked in 25-count packs with a snap closure.

Candace Spann, MD, a Las-Vegas-based dermatologist, commented:

“My patients are always looking for quick and easy, on-the-go products for their daily skin regimen…I’m very excited about the Gentle Skin Cleansing Cloths because they are based on a product formula that I have recommend and trusted for years – and known for being extremely well tolerated even for the most sensitive skin.”

Leah Herrington, Cetaphil’s director OTC marketing, added:

“With over 60 years of sensitive skincare experience, we wanted to provide a way for our consumers to take a gentle but powerful cleansing solution like Cetaphil Gentle Skin Cleanser with them wherever they go – it’s important that we adapt to the ever-changing nature of our customer’s hectic lifestyle.”

The product is available at drug stores nationwide.

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